Senior Product Designer, Netherlands
I design the products
people use to do their jobs.
Ten years in fintech, travel, logistics and energy. I design end to end, run my own research, and work inside existing design systems. I use AI heavily for discovery and prototyping, and I check what it generates against the design system before it goes anywhere.
Pelinsu
How I work
Research
Interviews, observation, surveys and desk research, and I cite where every finding comes from.
Facilitate
More than twenty workshops: kickoffs, journey mapping, innovation sprints.
Build
The Bias Checker and the workshop games on this site are things I built.
I also spent five years cat sitting, in more than 50 homes. When I want to understand something, I end up building a small version of it.
Selected work
All work
Get in touch
Hiring for a senior or lead design role, or want to talk about a project?
I read every message myself and reply within a day. If you can, say what the work is and when you need to decide. That is usually enough for me to tell you whether I am the right person for it.
Also available
Services and tools
Context Audit
Three weeks to turn what your company already knows into evidence you can decide with. Internal interviews, the material nobody reopened, and one evidence base your team and your AI tools can read.
Guide Builder + Bias Checker
Describe your research goal and it drafts an interview guide, survey or screener. Then one click checks the draft, or any guide you paste, against 20 research biases and suggests a minimal fix for each problem. No account needed.